Nationwide Restaurant Case Study
Well-known Restaurant Brand Turns to MegaPath for Economical, Nationwide Broadband to Power WiFi
The restaurant asked MegaPath to take over 120 circuits that they had previously purchased from a competitor, because they preferred the MegaPath service and support experience.
Social media has leveled the playing field, allowing small, boutique stores, hotels and restaurants to compete effectively against major brands without large outlays of advertising dollars. The move has forced many major brands to reinvent the customer experience, finding and investing in new ways to engage with customers online before, during and after the sale.
One way in which restaurant owners and managers are stepping up their game is by offering customers free WiFi accompanied by a customized mobile app that serves up frequent deals, rewards loyalty, and encourages spontaneous business.
This restaurant powerhouse has more than 800 locations under four highly recognizable, respected, and growing brands. The company selected MegaPath to provide a broadband solution for its restaurant locations nationwide.
A bluetooth-capable WiFi access point can even become an advertising beacon that lets restaurant owners push offers and coupons to their apps running on customer devices. When a customer with a restaurant’s app on their mobile device comes in close proximity to the restaurant, a coupon can automatically be sent, offering, for example, a free appetizer with the purchase of two entrees.
During peak dining hours, offering free WiFi has been shown to encourage customers to wait longer for available seating. WiFi supports the use of portable ordering and point-of-payment devices, allowing servers to move about freely and serve customers using these WiFi-capable devices.
Looking to improve engagement with guests, one of the world’s largest casual dining companies, currently experiencing growth, wanted to deploy such a solution. This restaurant powerhouse has more than 800 locations under four highly recognizable, respected, and growing brands.
The company selected MegaPath to provide a broadband solution for its restaurant locations nationwide. MegaPath’s extensive broadband footprint was a deciding factor. MegaPath also offers a broad range of solutions designed for for restaurant and retail businesses including broadband monitoring and failover, nationwide Voice over IP, unified communications, private networking, managed security, managed WiFi, and cloud services.
Installation has progressed rapidly and on-schedule, with an average of 110 circuits installed per month. When installations are complete, restaurant locations nationwide will have the bandwidth necessary to deliver free, secure WiFi to customers. This solution lays the groundwork to launch the company’s new mobile app. MegaPath service and support has exceeded the customer’s expectations. In fact, the restaurant asked MegaPath to take over 120 circuits that they had previously purchased from a competitor, because they preferred the MegaPath service and support experience.
The restaurant will soon be poised to provide guests with a superior experience, both in the restaurant and online — via the mobile app and on-site free WiFi. The MegaPath solution prepares the company to better compete in today’s digital, highly social world. By relying on a single provider for its Access services, the company has one point of contact for billing, technical support, and more. Plus, a dedicated MegaPath account team will serve the company for life.
Our customers’ successes make our work worthwhile. What we do isn’t only about MegaPath’s services and products, but also about how we can help businesses thrive in today’s competitive market.
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